Hi, I’m Vijay Kumar
Performance Marketer & Digital Marketing Specialist
I’m a results-driven Digital Marketing Professional with 3 years of experience in Performance Marketing, Social Media Advertising, Google Ads, Analytics, SEO, and Website Management. I have worked with multiple brands through internships and professional roles, helping businesses improve online visibility, generate leads, and increase ROI through data-driven marketing strategies.
Professional Experience
Duration: August-2025 – Present
Responsibilities:
- Managed Google Ads and Meta Ads campaigns for lead generation and brand awareness.
- Conducted keyword research and competitor analysis for SEO
- Managed remarketing campaigns and conversion tracking.
- Worked with landing pages and WordPress website updates.
- Monitored campaign performance using Google Analytics and Google Tag Manager.
- Worked on SEO On & Off Page activities
- Creating audience, lookalie audience creation, meta pixel, Exclusions
Duration: March 2024 to August 2025
Responsibilities:
- Created Google Search Ads for Instant Leads and Demand Gen Campaigns for branding
- Optimized ad campaigns to improve CTR, conversions, and ROI.
- Worked on SEO On Page & Off Page Techbiques to Improve website performancewebsite performance.
- Created monthly performance reports
- Daily poster designs through Canva and posting in Social media
Internship Experience
Duration: March 2024 to June 2024
Responsibilities:
- Execution of Social media marketing Objectives - Lead, Awareness, Engagement
- Campaign setup and monitoring
- Doing on Page activites to every page on website
Duration: November 2023 to January 2024
Responsibilities:
- Link Buidling for Website
- Profile Creation, Blog Submissions, Business Listing
- Classifieds, Image Submission, Social Bookmarking, PDF Submission, Video Submission
- Learned Things -Meta Title, Meta Description, Imag Alt Tags, H1 to H6, Bold & Italic, etc.
Skills Section
My Skills
Performance Marketing
Google Ads,
Meta Ads,
Lead Generation Campaigns,
Conversion Optimization,
Remarketing Campaigns.
Analytics & Tracking
Google Analytics,
Google Tag Manager,
Campaign Performance Analysis,
Conversion Tracking.
Website & SEO
WordPress Website Management, On-Page SEO, Keyword Research, Technical SEO Basics.
Social Media
Instagram Marketing, Facebook Marketing, Content Promotion, Audience Engagement.
Certification Section
Performance Marketing Certification
Completed advanced Performance Marketing training covering Google Ads, Meta Ads, campaign optimisation, analytics, and conversion strategies.
SEO Internship Certificate
Gained hands-on experience with real-time project experience on SEO off-page techniques, which are link building, Profile creation, blog submission, Business listing, Classifieds creation, Social bookmarking, Image Submission, and PDF Submission etc
Digital Marketing Certification
Completed practical digital marketing internship training with hands-on experience in paid advertising, SEO, social media marketing, and analytics.
Let’s Work Together
I’m open to full-time opportunities, freelance projects, and performance marketing roles.
